Approach to Marketing Research Methods

Description

Business Research Methods is the ideal manual for students embarking on an investigation project because it is a complete introduction to collaborative research. The authors draw on their own extensive expertise, as well as that of actual students and administrators, to provide readers with advice for advancement and direction so they can avoid common mistakes. This popular course reading, explicitly developed with business and administration students in mind, examines the nature and purpose of business research and the difficulties it raises while offering students helpful advice on conducting their research. In addition to a wide range of pertinent contextual analyses, the book also has an excellent discussion of morals, a section on web research techniques, and a strong emphasis on practical information, such as planning a project and writing it up. Business Research Methods continues to be the go-to book for helping you develop a thorough understanding of the topic thanks to its additional sections on the concept of business research, which explain why understanding research methods is crucial to the more in-depth investigation of business and administration, and on inspecting in subjective research.