Hospitality Marketing

Description

The hospitality industry is major service sector in the world economy. The industry encompass an extensive variety of service industries that include food service, tourism and hotels. Hospitality industry suffers from fluctuations within an economy every year. Hospitality industry can be empirically divided into two parts: entertainment areas like clubs and bars, and accommodation. Accommodation takes the form of public houses, resorts, inn, campgrounds, hotels, hostels, serviced apartments, and motels. The clubs and bars category include restaurants, fast foods, and nightclubs. The hotels do market research in order to determine who their customers are and which of their demands require special attention. The quality of conformity with the design completes the first aspect because it represents the level to which the product/service meets the demands of the market. The quality represents the satisfaction of the client's needs and in order to achieve it and keep it in time, we not only need a continuous research into the demands of the clients but also of our own capabilities. Such an approach would ensure the pursuing of constant improvements according to the demands of the clients. Marketing strategy is a powerful process that gives an organization a competitive advantage in the marketplace. While just defining a marketing strategy will not automatically create a competitive advantage, it will allow the organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. The word strategy comes from the Greek word strategies meaning general. Strategy is what generals use to win battles. Thus properly understood, marketing strategy is a high-level exercise involving the “generals“ of the organization in determining how to build on the firm's strengths while taking advantage of competitors' weaknesses. Marketing strategy is most effective when it is a vital component of corporate strategy, defining how the organization will engage customers, prospects and the competition in the market arena for consistent success. This book provides deep insight to various dimensions of issues relating to development of this subject.