Hotel and Resort Management

Description

The hotel management is an emerging field in the contemporary management world particularly in the changing economy in India in particular. There are several components in Hotel Management and catering industry and overall understanding is essential for achieving desired results and objectives. A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone, an alarm clock, a television, and Internet connectivity; snack foods and drinks may be supplied in a mini-bar, and facilities for making hot drinks. The hotel business has changed enormously over the last 30 years, embracing special niche forms of lodging, new ways of segmenting markets brand proliferation and consolidation, new tools for acquiring customers distribution innovations and globalization. These changes in markets and in ways hotels relate to and capitalize on them have put new demands on marketing. The word 'resort' usually evokes a sense of enjoyment and holiday at a scenic location. There are many definitions of what comprises a resort, but one of the most accepted one is that it is a commercial establishment where tourists and vacationers can satisfy all their needs under a single roof. A resort thus means a place where people can find food, accommodation, sports and entertainment all within the same premises. Some high end resorts also offer shopping as an amenity. Resorts differ from hotels and lodgings in that they offer almost everything a vacationer or tourist needs while on a picnic or a trip. The book provides a comprehensive look at how today's industry classifies, develops, markets, and manages these various properties.