Marketing Strategies At Global Level

Description

As the name suggests Global Marketing is the marketing of the product and services at the international level. It is the application of marketing principles in more than one country by companies overseas. Global Marketing is done through the export of a company's product into another branch outside in the world through a joint venture with other firm. Marketing Management employs tools from economics and competitive strategy to analyze the industry context in which firm operates. It includes planning, executing and tracking the marketing strategy which is used to create and meet the demand of target customers to drive profitability. In today's world where customer does not always respond to “one size fits all” approach, it is necessary to understand the customer needs and wants deeply. This particular book “Marketing Strategies at Global Level” allow you to learn all the concepts required to maintain old customers and how to create the new ones. It will equip students with the knowledge and skills to enable them to make key management decisions and understand how organizations may be navigated through the increasingly dynamic and challenging global trading environment.