Role of Media in Promoting Gender Equality

Description

Media fulfills several basic roles in our society. One obvious role is entertainment. Media can act as a springboard for our imaginations, a source of fantasy, and an outlet for escapism. Media can also provide information and education. Information can come in many forms, and it may sometimes be difficult to separate from entertainment. Today, newspapers and news-oriented television and radio programs make available stories from across the globe. It's important to remember, though, that not all media are created equal. Media today, from traditional legacy media to online media, still hugely influence our perceptions and ideas about the role of girls and women in society. We strongly believe in the transformative role media can play in achieving gender equality in societies. By creating gender-sensitive and gender-transformative content and breaking gender stereotypes. By challenging traditional social and cultural norms and attitudes regarding perceptions both in content and in the media houses. By showing women in leadership roles and as experts on a diversity of topics on a daily basis, not as an exception. This book “Role of Media in Promoting Gender Equality” highlights the importance of media in context of gender and is immense useful for social scientists, social activists, social planners and those who are concerned with the subject.