Sales Management in Hospitality Industry

Description

Marketing Management for the Hospitality Industry provides comprehensive coverage of marketing from both long- and short-term perspectives. Success in the hospitality industry demands that you develop the cutting-edge decision-making skills necessary for effective strategic market management. This textbook “Sales Management in Hospitality Industry” empowers the hospitality education sector on the subject of sales and marketing of hospitality products and services. Each chapter is an actual component of an overall strategic marketing model, and the book's easy-to-read, hands-on approach simplifies complex material and enables you to grasp difficult concepts quickly and completely. It discusses in detail the various concepts, strategies and facts related to sales and marketing of hospitality products and services. It has been structured by taking in mind the requirements of students specializing in sales management and those who are interested in learning the management domain deeply.