Hospitality and Tourism Management Strategies

Description

Strategic management has become a common phenomenon in today’s manufacturing industries and services sectors. Now, with the increasing globalization effect not only the manufacturing industries but also the services sectors have proved success of strategic management. The Hotel Industry comprises a major part of the Tourism industry. Historically viewed as an industry providing a luxury service valuable to the economy only as a foreign exchange earner, the industry today contributes directly to employment (directly employing around 0.15 million people), and indirectly facilitates tourism and commerce. Strategic Management in the International Hospitality Industry: content and process, is a vital text for all those studying cutting edge theories and views on strategic management. Tourism essentially is a local activity. The tourism operations, for example, vary from place to place in their economic impact such as revenue earning opportunities, employment possibilities, population increase, infrastructure developments, and so on. This type of development in the tourism industry is entirely dependent on its management, which is at the local level. Tourism management means to assess the impacts of existing and future tourism development and to monitor the impacts of tourism activities. Monitoring must be based on clear indicators, analysis of carrying capacity, limits of acceptable change and established mechanisms which are activated in case of unfavourable development. Tourism management is also a proactive approach to the regulation and the development of tourism in a specific region. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting.