Opportunities and Challenges in Tourism

Description

Tourism Management is management of all activities related to tourism business. This tutorial introduces you to various types of tourism, geographical milieus, destination awareness, development, and management, market segmentation, tourism products and services, impacts of tourism, and trends in tourism. Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book “Opportunities and Challenges in Tourism” is highly illustrated with diagrams and color images, and contains short case studies of contemporary themes of interest, as well as new data and statistics. It also incorporates the rudiments of tourism management for the students. It takes a global look at what tourism is all about.